In addition, this is go-time for "branding" as they'd say at work. Is Zipperneck too...too? I love it, and love the sound of it, but I'm afraid of turning off the middle-age set that might turn out to be a great customer base. This weekend, I showed them to my mom and she oohed and aahed about how Chicos and Coldwater Creek they are. I'm making sure my logo isn't hard-edged in any way: it's kind of flowy and scripty to soften up the word.
Not that I can think of anything else to call my brand should I chicken out on Zipperneck. But your insight is welcome.
Since zipperneck.com is taken, should I get:
Zipperneck: too punky/gothy?
Would it scare off your mom?